A woman with dark brown hair wearing a black blazer and striped shirt smiling against a plain white wall.

Alexa Collopy

Principal

For Alexa Collopy, architecture has always been a form of storytelling. Growing up on a farm in rural Saskatchewan, her first encounter with the wider world of design came through her mother’s magazines — windows onto spaces and cultures far beyond her own. “They showed me how places could change lives,” she says. That early fascination never left.

Alexa’s undergraduate work in architectural and art history grounded her practice in context, culture, and the long arc of how places carry meaning across time. She is drawn to design that is simultaneously rooted in its site and open to the people who inhabit it — work that improves the everyday, encourages engagement, and elevates experience.

At Reify, Alexa brings a methodical curiosity to every project: beginning with deep research into a site’s history and community, then iterating through sketches and models until the concept holds. Her guiding conviction is that every material, layout, and threshold carries the potential to shape how people feel.

“One of the challenges of architecture is maintaining the strength of the initial vision through layers of reality.”

Portrait of a smiling man dressed in a black suit with a red shirt and matching tie, standing outdoors with a blurred green landscape in the background.

Barry Sullivan

Principal

For Barry, it has always been about balance — creativity grounded in common sense, vision anchored by the people it serves.

Barry’s path into the profession was anything but linear. A high-school passion for drafting led to formal studies at the University of Manitoba, followed by years of evening coursework through the Royal Architectural Institute of Canada while working full time. That persistence shaped the professional he is today: level-headed, thorough, and deeply invested in every project he takes on.

After leading design work at Gibbs Gage and Kasian, Barry co-founded what is now Reify Architecture in 2015. Today, alongside partners Will and Alexa, he helps guide a growing practice spanning multifamily housing, retail, seniors’ care, and Indigenous spaces. No matter the scale, his belief is constant: thoughtful design should positively change how people live, day to day.

“The most rewarding moment is when the client sees themselves in the design and the light bulb goes on. That’s when you know you’ve done your job.”

Headshot of a man with light skin, styled dark hair, blue eyes, wearing a dark blazer and a blue dress shirt, against a plain light gray background.

Will Craig

Principal

Will believes architecture is about improving lives, strengthening communities, and asking the deeper question: if what we are doing does not make things better, why are we here at all?

Educated in London and shaped by projects across Europe, North America, Asia, and Australia, Will brings a global perspective to deeply local challenges. A formative experience during his university years — witnessing firsthand how poor design compounded the difficulties of a struggling community — set his course: architecture as a human discipline above all else.

Before joining Reify, Will led significant mixed-use, commercial, and adaptive re-use projects as a Principal at Kasian, and was globally recognized as a Calgary Top 40 Under 40 in 2020 for his work strengthening city-building through design and community engagement.

At Reify Architecture, Will is helping shape the firm’s next chapter — one rooted in context, connection, and the conviction that places have the power to inspire.

“Finding a way to engage on a very human level, understanding the human behaviour behind it — we know we’ve landed on something when the design truly reflects that.”